The other major competitor of PEP has also moved in that direction, with the nearly $5bn strategic acquisition of Costa Coffee. Source: Coca-Cola Q3 2020 Earnings Presentation It has been expanding its non-soda portfolio through innovation and several acquisitions, including Britain’s COSTA coffee.Coca-Cola believes that the worst might have been over in the second Briggo makes Briggo Coffee Hauses – free-standing, self-service coffee machines designed for public spaces and offices. Following the acquisition, Coca-Cola has rebranded Briggo’s machines as Costa Coffee Barista Bots. The Barista Bots can be operated through a smartphone app. A spokesperson for the group said: “The investment in Briggo Costa, in various formats, has the potential for further expansion with customers across the Coca-Cola system. The acquisition will expand the existing Coca-Cola coffee lineup by adding another Abstract The Coca-Cola Company, created in 1886, is the world’s largest beverage corporation, offering over 500 brands to consumers in 200 countries. The company’s revenues and profits have been dwindling over the last decade, due to the shrinking soda market, as consumers are turning away from sugary drinks, and cities are imposing soda taxes. Coca-Cola HBC AG (“Coca-Cola HBC”) is pleased to announce that on 25 June 2021, its wholly-owned subsidiary CC Beverages Holdings II B.V. (“CCH Holdings”), reached an agreement to acquire a 30% equity shareholding in Casa Del Caffè Vergnano S.p.A. (“Caffè Vergnano”), a premium Italian coffee company. Completion of the acquisition NyFnUY. This acquisition comes during a relatively aggressive growth period for Coca-Cola. In recent years, Coca-Cola has acquired and invested in multiple companies, such as Costa Coffee, to diversify its portfolio. Coca-Cola has been on the hunt for companies they describe as “explorers,” which are brands that are “emerging, disrupting and Costa is a coffee business with retail outlets in more than 30 countries, the Costa Express vending system and a state-of-the-art roastery. We believe this acquisition will allow us to increase our presence in the hot beverage market as Costa has a scalable platform across multiple formats and channels, including opportunities to introduce Costa operates 1,280 stores in 31 countries around the world. It is the only coffee chain in the UK which uses sustainably grown beans, according to the Rainforest Alliance. READ: Whitbread shares froth higher as it agrees to sell Costa coffee to Coca-Cola for £3.9bn. The company will be playing catch-up to Starbucks in China though. Acquirer: Coca-Cola Company. Target: Costa Limited. Estimated value: $5.1bn. Announcement date: 21/08/2018. Acquirer Advisors: Rothschild & Co. Target Advisors: Goldman Sachs, Morgan Stanley, Deutsche Bank. Whitbread’s divestiture of the Costa Coffee chain stems from mounting pressure from hedge funds holding shares in the company. Though Coca-Cola is home to one of the world’s most recognizable brands—its signature Coke beverage. its 2019 acquisition of coffee chain Costa for $4.9 billion was the largest brand acquisition Study with Quizlet and memorize flashcards containing terms like A competitively valuable strategic fit is not derived from, Coca-Cola's August 2018 move to acquire Costa Coffee, an international coffee chain, meant that the acquired company had to first pass which three Tests of Corporate Advantage? (porter's three tests), Why is acquisition considered to be an attractive approach for

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